I came to California at 19 with very little money, big ideas, and a dream of making my mark in fashion.

The road was anything but easy. I heard “no” more times than I can count, but eventually landed my first major purchase order with Charlotte Russe. Not long after, one of my hair accessories appeared on the cover of Teen Style magazine worn by Beyoncé. It was an unforgettable moment that gave me a glimpse of what was possible. The experience taught me lessons about fashion, business, and perseverance that stayed with me long after.

Somewhere along the way, life changed. I became a mother, put my creative ambitions aside, and focused on raising my family. But the desire to create never really left me.

Years later, I walked into a Pilates studio and found a part of myself again.

I fell in love with Pilates, but I couldn’t understand why something that made me feel so strong, confident, and beautiful was paired with socks that underdelivered in performance, style, and innovation. I saw an opportunity to create something entirely different. My vision for Arebesk was to reimagine the grip sock through a designer lens. I didn’t want to make another grip sock, I wanted to create a category of my own.

Since then, Arebesk has grown into something far greater than I could have imagined. To every customer who has worn Arebesk, every studio and retailer that has believed in us, and everyone who has supported our journey- thank you. You have allowed me to turn a dream I once put aside into a reality I get to live every day.

XOXO,

Leana Shayefar

Founder & Creative Director